4 Ways Companies Can Use ChatGPT

Using an interface similar to Google’s search engine, ChatGPT is augmenting how companies conduct business. With the ability to create narratives, write code, and even make arguments, it’s designed to generate natural language responses based on input from a user.

Short for Generative Pre-trained Transformer, ChatGPT can create significant opportunities for companies leveraging the technology. For one, chat-based artificial intelligence (AI) may augment the way people work by automating repetitive tasks.

Below, we explore how companies can utilize ChatGPT.

4 Ways Companies Can Use ChatGPT

ChatGPT can assist businesses with various tasks.

1. Research and Summarizing

If your business processes include client-facing communication, ChatGPT can compile research so that employees can create trackable notes ahead of a meeting. It can even translate text from one language to another. Language models of ChatGPT can also be integrated into Word documents to make it easier for individuals to summarize their reports or even generate ideas.Users can ask the search engine to "explain it like I’m five” so that a more complicated topic is simplified with the click of a button.

Eventually, language models will respond to voice commands or text read out, which could serve people with learning disabilities or visual impairments.

2. Customer Inquiries

If a customer has an inquiry, the AI-powered tool can respond instantaneously, which frees up employee time.

3. Content Marketing

The AI-powered tool can create compelling ad copy if your company wants to implement a consistent marketing strategy. With the ability to generate engaging and relevant content based on input, users can drive traffic and boost brand recognition.

Additionally, the tool can help marketers with keyword research by providing synonyms for root keywords. By providing alternate synonyms, ChatGPT strengthens on-page optimization strategies.

4. Customer Engagement

If your company doesn’t have a dedicated social media team, ChatGPT can engage with customers on social platforms, blogs, or forums. This vastly benefits a company’s online presence and ensures customers are getting the answers they need.

How Microsoft, Wistia Use ChatGPT

Employees in industries ranging from marketing to tech are already taking advantage of ChatGPT.

Major companies like Microsoft are exploring potential applications of the chatbot tool. For example, it can work as a front end to Bing, which naturally answers customer queries. Rather than getting a list of links that answer the question, customers can get a complete, thorough answer.

Chris Lavigne, head of production at Wistia, used generative AI — including ChatGPT — to create a video. The tool wrote a script in mere seconds after Lavigne requested a video script on making apple pie. This helps businesses that are short-staffed, on a budget, or in a time crunch produce compelling content.

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