On January 25, 2020, Hyundai Motor Group unveiled DAL-e, a customer service robot capable of independently communicating with customers.
Powered by AI, DAL-e is initially working in a showroom in Seoul as part of the pilot but can expand into other operations with further updates and improvements.
DAL-e stands for "Drive you, Assist you, Link with you-experience.” However flawed the acronym might be, it is particularly well-suited for working in a showroom during a global pandemic. The robot has language processing, facial recognition, and automated mobility capabilities to deliver consistent, more personal messages to customers.
Following the pilot project, DAL-e, it is expected to move into other fields that require everyday interactions with customers, such as other Hyundai and Kia showrooms. It will be interesting to see what new features are on the horizon, especially after Hyundaibought a controlling interestin robotics leader Boston Dynamics in mid-December.
To call DAL-e a humanoid robot seems like a stretch, but the boxy bot is more than five feet tall and two-feet wide and weighs about 175 pounds.
The robot is designed to be emotive and smoothly communicate with customers. It can even recognize if a customer isn’t wearing a mask and politely ask him/her to put one on. While we haven’t heard samples, the company says DAL-e’s automated dialogue is smooth and paired with touchscreen commands to discuss vehicle features and options.
The hope is to help out the sales staff during peak times and offer individual assistance to customers who may not be currently comfortable with human interaction due to COVID-19. It might also help ease them back into practice as many emerge from more than a year of solitude.
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